The goal of our creative team was to lead Aon's global marketing into more campaign-based thinking rather than coming up with one-off pieces and having us produce them. We worked as strategic partners, building campaigns with multiple deliverables around important thought leadership pieces, such as the Health Survey.
The Health Survey began as a report laid out in inDesign. It was a great piece that we wanted to market, so, working with marketing to choose the content, I developed a one-page infographic to highlight some of that data from the report to be used as a leave-behind for meetings. I then coordinated with our digital designer to establish a look-and-feel for the same content in the form of a landing page.
After the 2016 election, the health care team made a concerted effort to get out materials predicting the effect the new administration would have on health care legislation. My colleague and I had only a few days to coordinate the matching look and feel of a landing page and an animated video. After, a request came in for a brochure, so I art directed the project, which was executed by the intern I was mentoring.