Branding / Concepting
This was the visual concept for a sales rally. It was an opportunity to brand an event that adhered to guidelines, but which pushed out against our usual branding a bit.
The theme was “Growth Edge”, which referred to the expanding horizon of growth. The goal of the rally was to focus on the cooperation of the sales team in leading that growth, so I emphasized the “WE” I found in the words by making the letters black.
The Rally's focus was on three types of Aon employees. The hexagon is one of the main tools in Aon's graphic system, so I used it to make icons for each employee type.